Sam Krieg
Pocatello, ID 83201
(208) 840-0058
sam@kriegclimbing.com
kriegusa.com

Professional Summary

Business leader, coach, and athlete with 20+ years of hands-on manufacturing and design in the outdoor industry. Strategic problem solver, with success implementing plans to meet current and future needs. Key expertise in customer-focused design, pricing models, inventory optimization, and operations management. Strong leadership in both business and athletic coaching environments, with deep roots in community and brand development.

Skills

• Operations Management

• Consulting

• Financial Management

• Design & Sewing Production

• Medical Device Sales/Support

• Contract Management

• Customer Acquisition

• Process Improvement

• Tradeshow Planning & Promotion

• Coaching

Work History

Founder and CEO – Krieg Climbing & Cycling
Pocatello, ID | 1998–Present

• Built and managed all aspects of a respected outdoor gear brand for 20+ years.

• Oversaw budgeting, product development, production, marketing, and logistics.

• Maintained 200+ active clients annually; worked with major partners and nonprofits.

• Created custom products for trade shows, fundraising, and retail accounts.

• Managed global logistics including direct-to-consumer shipping and international freight.

• Handled all digital design (Adobe Suite), Shopify, and Amazon Marketplace operations.

• Represented the brand at Outdoor Retailer, ISPO Munich, Friedrichshafen, and CWA Summit.

• 2023: Medical Device Representative (Medacta & Acumed); supported 225+ surgeries across four hospitals including trauma and joint replacements.

• 2024: Graduate Assistant/Acting Assistant Coach for ISU Track & Field and Cross Country; led course design and logistics for Big Sky Championships.

Personal Performance Coach – Peaks Coaching Group
2006–Present | In-person and virtual coaching

• Created custom training programs for endurance athletes in cycling, triathlon, and running.

• Performed lactate threshold and FTP testing to guide personalized programming.

• Platforms including: Training Peaks, WKO+, Final Surge, and Garmin Connect.

• Supported athlete development through data analysis and long-term coaching plans.

Education

MA – Athletic Administration
Idaho State University (Expected Summer 2025)

Bachelor of Arts – Sociology
Hanover College, IN (1994–1998)

• Awarded Richter Grant 3 years for international study in Chile, Spain, and Africa

• Selected Commencement Speaker

Accomplishments

• Product manufacturer for REI Outdoors, Petzl, US Ski Team, Performance Bicycle, Easton Archery, Clif Bar, Kodiak Cakes, and US Military.

• Recipient of Idaho State Trade Expansion Program (STEP) Grant for international trade shows.

• Over 50 Tradeshows: Outdoor Industry Event Presence: Outdoor Retailer USA, Interbike, ISPO Europe, Ourdoor Germany.

Personal Athletic Highlights

• Masters Winner – Chicago Marathon (2:26)

• Masters Winner – California International Marathon (2016, 2018)

• Elite Starter – Boston Marathon (2022)

• National Champion – US Masters Cycling Time Trial (Bend, Oregon)

• Promoter – USCF Cycling Events

References

Hunter Allen
Founder & CEO, Peaks Coaching Group
414 Jackson Street, Bedford, VA 24523
Phone: 434-610-8663
Email: hunter@peakscoachinggroup.com

Scott Konicki
Managing Director, Goldman Sachs
1010 Cherry Street, Winnetka, IL 60093
Phone: 773-294-6190
Email: scottkonicki@gmail.com

Bill Demong
Executive, USA Nordic Skiing
PO Box 683757, Park City, UT 84068
Phone: 435-901-1749
Email: billy@usanordic.com